Hotel's magical Christmas decor comes from Apple designers

LONDON — The iconic Claridge's hotel in Mayfair, London, is well known for taking its Christmas decor to the next level. 

And this year, the hotel has unveiled an installation that interweaves themes of nature and technology with tradition and the future to create a truly immersive experience. 

Dreamed up by two of the world's most influential designers, Apple's Marc Newson and Sir Jony Ive, the magical forest scene was created in collaboration with British set designer Michael Howells. 

To create the celestial effect, light boxes line the lobby to project black and white photographic images of snow-covered silver birch trees. Beneath a canopy of natural green pine, models of Scottish pine trees are interspersed with both natural and photographed birch and fir trees.  Read more...