Fitbit unveils red-hot Blaze fitness watch — and it looks a lot like the Apple Watch

LAS VEGAS — Fitbit — the king of tracking every step taken, each stair climbed and every hour snoozed — is at it again with its second attempt at a fitness watch. This time, its focus is heavily placed on style.

At a press conference held at the International CES in Las Vegas on Tuesday, Fitbit introduced the Blaze, a $199.95 fitness watch which features a colorful touchscreen, a collection of stylish leather and stainless steel bands and an assortment of personalization features. While it puts fitness first — you won't be getting Twitter notifications on this thing — you'll be able to answer (or reject) phone calls, check out text messages and receive calendar alerts. Read more...