Apple's First Step Into Health Tracking Is Small But Powerful

Apple marked its first steps into the health and fitness-tracking market on Monday with the introduction of its new Health app for iOS, which will debut to iPhone owners this fall

Although Apple mentioned daily tracking capabilities and partnerships with companies like Nike and the Mayo Clinic, there wasn't anything revolutionary included in the announcement (which was already slim on details) that isn't on the market now.

But that's not to say something big isn't coming. Apple is likely just getting started.

"The app is a good move for Apple because anything that can simplify healthcare is smart, but what they did today was just make an entrance into the space," said Skip Snow, a healthcare analyst at Forrester Research. "There are many apps out there that already offer what they plan to do, but we know there's a lot more to come." Read more...