Will You Be Buying Stuff From Your TV in 2014? Probably Not

The Super Bowl is often a vehicle for marketers to introduce relatively obscure technology to the mainstream. Back in 2004, Pepsi offered a 100 million-song giveaway via the then-fledgling iTunes. In 2011, Audi dared to use a Twitter hashtag on its Super Bowl ad

This year, the innovator is H&M. The clothing chain plans to let some viewers — those with Samsung Smart TVs — use their remote controls to buy items from David Beckham's Bodywear line of underwear. The ad tech firm behind the effort — Delivery Agent — believes that 2014 will be a breakthrough for so-called "t-commerce" (that is, TV-based transactions.) By year's end, company CEO Mike Fitzsimmons predicts that 25 million U.S. households — roughly a quarter of the total — will be t-commerce-ready Read more...