NikePlus Fuelband SE Boasts Improved Tracking, Neon Colors

Nike announced on Tuesday the latest wristband fitness tracker in its lineup: the Nike+ Fuelband SE, which features a splash of neon color and aims to get you up and moving more than ever.

The device comes in black but features color options such as crimson (red), pink foil or volt (yellow) on key parts of the band. The company said it will be available starting Nov. 6 in the U.S., UK, Canada, France, Germany and Japan. It'll cost $149.

The news comes less than a week after the Fitbit Force ($129) — touting the first OLED display for a wristband fitness tracker — made its debut Read more...