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October 15, 2013 03:04 pm GMT

12 Signs It's Time to Hire a CMO

Cmo_hire

There comes a point in every startup's growth when the founding team has to shift from MVP mode to growth mode quickly. A chief marketing officer (CMO) can make a big difference in terms of customer acquisition and strategic marketing

But how do you know it's finally time to bring in C-level marketing talent? And is it necessary to hire a CMO, or can a founder assume that role?

See also: 10 Pioneering Women Changing the Field of Communications

To find out, we asked a panel of successful entrepreneurs to share their insights. Here's what they had to say: Read more...

1. When You Need to Put Your Product First

More about Marketing, Startups, and Business

Original Link: http://feeds.mashable.com/~r/Mashable/~3/M9nYKLNChkU/

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