Nielsen Starts Measuring Twitter TV Ratings

There were more than 1.2 million tweets about Breaking Bad during the week of Sept. 23, which reached nearly 9.3 million Twitter accounts, making it by far the most visible show on the social network.

It shouldn't come as too much of a surprise that Breaking Bad would dominate Twitter during the week of its series finale, but the real surprise is that networks can now tell just how well their shows performed on the social network compared to others. The numbers come from Nielsen's new Twitter TV ratings, which officially launched on Monday and promises to quantify the number of users who post and view tweets about popular TV shows Read more...