Share Text Helps Publishers Turn Social Shares Into Cash

Imitation has long been called the highest form of flattery. But without receiving credit, it can be a frustrating way for innovators to see their ideas spread. And when publishers don't know whether or not people are sharing their site's content, it can be hard to keep advertisers funneling dollars into their businesses.

Unless a link is included, creators of that lifted material usually have no idea where duplicators post their text. A new, free publishing tool helping publishers track and monetize this practice could help break this cycle.

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Share Text is a free feature from RadiumOne, the San Francisco advertising company boasting 700 million active users, 10 billion monthly shares, and a portfolio of Fortune 100 brands. Share Text lets readers share snippets of text on social networks — and allows publishers to monitor shares and click-backs, get attribution and serve readers targeted .