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July 17, 2012 07:45 pm GMT
As more and more folks cut the cable, install DVR services, and go mobile with their viewing, on demand video becomes more prevalent. With that, the way we surf and search for content must change. The model switches from browsing to purposeful search, but as newer disruptive companies like Netflix and Hulu prove, personalized recommendation-based content gets much better results. But that technology — or rather, that model — must eventually migrate into online video and basic cable. DigitalSmiths, a company we spoke to in Durham, NC, wants to be the ones that pioneer it. The startup created a platform that makes any video provider's content searchable and powered by a recommendation engine.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e6hWhKAPCLY/
DigitalSmiths Improves The Hunt For Great Video Content (Behind The Scenes)
As more and more folks cut the cable, install DVR services, and go mobile with their viewing, on demand video becomes more prevalent. With that, the way we surf and search for content must change. The model switches from browsing to purposeful search, but as newer disruptive companies like Netflix and Hulu prove, personalized recommendation-based content gets much better results. But that technology — or rather, that model — must eventually migrate into online video and basic cable. DigitalSmiths, a company we spoke to in Durham, NC, wants to be the ones that pioneer it. The startup created a platform that makes any video provider's content searchable and powered by a recommendation engine. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e6hWhKAPCLY/
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