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July 7, 2012 12:00 pm GMT

Google TV Needs To Decide: Platform Or Closed Ecosystem

andy2There is no debating that consumer adoption of Google TV is extremely disappointing.Logitech has dropped out of the business, several online publications including this one have declared the platform dead. While some new OEMs like Vizio, Sony, and LG have launched new devices with Google TV, its not clear that any meaningful customer adoption will come as a result of these deals.I believe there is one big reason it hasnt taken off. Its that Google TV is straddling a dual-strategic approach when it needs to pick one strategy and double down on it.

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