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May 30, 2012 08:10 pm GMT
Media agencies want to ensure that their ads are only seen in the best light... But a lot of times, the networks they use to distribute those ads don't do a good job of distinguishing between good content or bad content, or where an ad appears. That's why video ad startup TubeMogul has opened up a new page that will let anyone -- whether it be a brand, an agency, a publisher, or merely a curious observer -- scan a URL and see how it ranks in terms of brand safety. That page, based on TubeMogul's PageSafe technology, is a powerful tool to show off what viewers really see and what brand associations they're getting when ads run against certain content.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EsL5xXTGUh0/
TubeMogul Pitches Brand Safety With PageSafe, A Tool To See Where Ads Really Appear
Media agencies want to ensure that their ads are only seen in the best light... But a lot of times, the networks they use to distribute those ads don't do a good job of distinguishing between good content or bad content, or where an ad appears. That's why video ad startup TubeMogul has opened up a new page that will let anyone -- whether it be a brand, an agency, a publisher, or merely a curious observer -- scan a URL and see how it ranks in terms of brand safety. That page, based on TubeMogul's PageSafe technology, is a powerful tool to show off what viewers really see and what brand associations they're getting when ads run against certain content.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EsL5xXTGUh0/
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