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June 3, 2011 08:28 pm GMT

Going Digital: Editor Josh Quittner Leaves Time Inc For Flipboard

This should be interesting. Flipboard is getting an editorial director from the world of print magazines: Josh Quittner, my former boss at Business 2.0 magazine and most recently the editor at Time Inc. behind many of its digital magazine initiatives. (Quittner is the one on the right of this picture from our B2.0 days, with Om Malik and me in the background). I've been telling Josh for years that he should leave print behind and dive headfirst into digital, and I'm glad to see him finally taking my advice. When Josh talks about what a digital magazine should be, Flipboard is actually the first thing that comes to mind. He's been toying with the idea of creating a purely digital magazine for the iPad, and it will be interesting to see if any of those ideas make it into Flipboard. Last time I spoke with Flipboard CEO Mike McCue, he had just come from a meeting at Time Inc. and he was taking just like Josh, saying, "people like to see their content atomized," a Quittnerism I was familiar with.

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