Music and gaming continue to merge as producer BloodPop announces studio

The confluence of gaming and music continues as BloodPop — a producer known for working with the likes of Lady Gaga and Beyoncé — has announced a new game studio. Called Genpop Interactive, the studio’s ambitious goal is to “drive forward the next-gen of music, fashion, and gaming culture.”

To start, the studio — which currently has a headcount of more than 25 developers — will be making a “third person shooter with novel movement and combat mechanics.” The studio’s first round of investors includes Ed Fries, co-creator of the original Xbox, and Japanese entertainment firm Good Smile Company. There aren’t really any other details, but in a statement, BloodPop said that the goal is to move beyond gaming and tap into broader pop culture:

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