How to motivate employees other than salary?

Motivation can be divided into layers, it can be used when hiring people and when working

For example:

1) Inspiration:

• What is inspiring when selling your product, in what processes, which person will be interested in it?

My example:
Ideas during paid consultations, when you see something working or not, and ideas come how it can also be applied to yourself and the client. I am inspired by the ideas that come during consultations.

2) Meaning:

• What is your brand's mission? What is the deeper meaning?What picture of the world can match yours and the employee's, what can be in common, what's the point?

My example:
Every tool is useful, even 1 tool can increase profits or make work better and more enjoyable

3) Obsession:
Working and studying

4) Purpose:

• What common goals do you have with the employee, or how will the work experience in your company further help the employee?

My example:
Become a tracker, mentor, be a guide for others

5) Training:

• Learning what or from whom can be useful for an employee?

My example:
I study among the best, the very top knowledge that I can immediately apply to myself and clients.

6) Challenge:

• Is there a challenge in your mission? What big idea can hook a person?

There was such an experiment, two people had to pass through the crowd, one looked at a certain point, much further where he was, he did not look at passers-by nearby, and people bypassed him.
And there was another person who looked all passers-by in the eye, afraid to step on someone. He constantly had to change the trajectory. And in the first case, everyone bypassed the person themselves.
What is the idea that sounds like the main challenge that can unite only those people who want to reach exactly the end, to this goal?

7) Freedom:

• What kind of freedom framework may be of interest to your employees? Let me remind you once again that not all points are mandatory, something may be important for a person, and something is not, it is important at the very beginning of acquaintance to understand what is important, and build a dialogue around it.

My example:
I make decisions myself, I work at any time, the result depends only on me

There are 2 types of client:
1) External
2) Internal

External ones are all our regular customers
And the internal ones are our employees, they may have fears, objections, and when hiring, we sell ourselves as an employer.

Think about what other stopping factors can be for making a decision?

For example, there is a type of people who need security, most often this girl, but not necessarily. They can work well, but it is very important for them to be paid on time so that everything is clear, transparent, without gray schemes, maybe a little less than others, but on time and stable. For them it is a support.

On the contrary, there are those who are willing to take risks in order to get more than others later. Stability is not important to them, victory is important to them

Which type of internal client is more suitable for you?
Specify this also in the job description.