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March 9, 2022 06:46 pm

Apples new strategy is to give not tell users what they want





The new Mac Studio. | Image: Apple



There was a time not long ago when it seemed like Apple spent more time telling its customers what they wanted rather than just giving it to them.


Convenient features like SD card slots, HDMI ports, and a traditional laptop keyboard were unceremoniously booted from MacBooks in favor of USB-C and a disastrous butterfly keyboard paired with a divisive OLED touch bar. Apple’s professionally focused Mac Pro was given a space-efficient cylindrical redesign that failed at the basic task of keeping power-hungry components (like those a professional user might actually need) cool.


But with yesterday’s announcements, which include the powerful and port-rich Mac Studio and a new monitor that costs a fraction of the price of Apple’s previous...



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Original Link: https://www.theverge.com/2022/3/9/22968839/apple-mac-studio-display-m1-ultra-strategy-users

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