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October 5, 2021 07:56 am GMT
Original Link: http://feedproxy.google.com/~r/Noupe/~3/sXEGHIkdMAo/why-you-dont-have-to-spend-a-fortune-on-branding-agencies.html
Why You Dont Have to Spend a Fortune on Branding Agencies
In 2008, Pepsi hired the now-defunct Arnell Group to redesign its iconic red, white, and blue logo. The agency flattened and tilted Pepsis 3D globe to rest on its side, and replaced the bold font with lowercase, sans-serif text. The total price tag? Over a million dollars. Seven figures may sound steep, but Pepsi is...Original Link: http://feedproxy.google.com/~r/Noupe/~3/sXEGHIkdMAo/why-you-dont-have-to-spend-a-fortune-on-branding-agencies.html
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