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June 22, 2021 11:40 pm

Facebook's First Oculus Ads Partner Is Already Retreating

Mark Zuckerberg's ongoing quest to turn every Facebook property into ad-riddled real estate hit a snag this week when the only virtual reality game that publicly offered to onboard Oculus's VR ads (rightfully) backed down. Gizmodo reports: Originally, Facebook set out to test its first iteration of VR ads in Blaston, a $10 multiplayer title for the Oculus Quest that was created by the prolific VR games publisher Resolution Games. The idea of being pummeled with VR ads in a game is bad enough, but the fact that players were going to be pummeled in a game they already paid for was enough to set some players over the edge. Pretty much immediately after Facebook announced its plans to blast Blaston's users with ads, the game's page on the Oculus store was pummeled with one-star reviews. Less than a week after these reviews started pouring in, Blaston backed down. "After listening to player feedback, we realize that Blaston isn't the best fit for this type of advertising test. Therefore, we no longer plan to implement the test," the company wrote in a Twitter thread posted Monday afternoon. About three hours later, the company added that it did have plans to roll out a "temporary test" of Oculus'sVR ads in another one of its games -- a free-to-download fishing title called Bait!.

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