Facebook's Oculus is testing in-headset VR advertising

Facebook's Oculus is testing in-headset VR advertising, because not even our virtual realities can escape the claws of capitalism.

On Wednesday Oculus announced it will begin a "small test" to insert ads into VR games, starting with 2020 indie shooter Blaston. Ads will be added to more VR titles in the following weeks, with the aim to deploy them more widely across the Oculus Platform after gathering feedback from both developers and players.

"We want to help developers generate revenue and help people find great experiences at better prices — this is a part of how we’ll create a healthy, self-sustaining platform for everyone," said Andrew Bosworth, head of Facebook Reality Labs, on Twitter.  Read more...