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June 11, 2021 11:43 am GMT

Google wont end support for tracking cookies unless UKs competition watchdog agrees

Well this is big. The UK’s competition regulator looks set to get an emergency brake that will allow it to stop Google ending support for third party cookies, a technology that’s currently used for targeting online ads, if it believes competition would be harmed by the depreciation going ahead. The development follows an investigation opened […]

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