Facebook will court independent writers to its Substack competitor with paid deals

Facebook wants to be a part of the newsletter business, and it’s willing to pay for it. Axios reports today that the company will soon start testing its newsletter product, which will integrate with Pages. As part of that test, Facebook will also court writers, some of whom the company will pay.

Axios doesn’t name any writers and says the product itself is still unnamed, but it also reports the initial user group will be composed of small and independent writers. This newsletter tool will also help writers set up a website outside Facebook. The idea is that writers can charge for subscriptions to their work and potentially create additional revenue streams while relying on Facebook to engage their community. Facebook will let them...

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