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December 18, 2020 04:49 pm

Terence Eden Resigns From Google AMP Advisory Committee, Says AMP is 'Poorly Implemented, and Hostile To the Interests of Both Users and Publishers'

Terence Eden: I am concerned that -- despite the hard work of the AC -- Google has limited interest in that goal. When I joined, I wondered whether I could make a difference. I hope that I have been a critical friend. The AC has encouraged AMP to think more about user needs -- rather than Google's needs. And changes to the search carousel were also a concern of the committee which have been partly addressed. Google's thesis is that the mobile-web is dying and people prefer to use apps -- therefore making the web faster and more app-like will retain users. Google doesn't publish data about this, so I can't directly criticise their motives. But I do not think AMP, in its current implementation, helps make the web better. I remain convinced that AMP is poorly implemented, hostile to the interests of both users and publishers, and a proprietary & unnecessary incursion into the open web. I am glad that I tried to make it better, but I'm sad to have failed.

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