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August 10, 2020 08:44 pm

Google Rival's Study Urges Letting Mobile Users Pick Search Defaults

Google could lose 20% of the mobile search market that it dominates if more users had the option to choose their default search provider via a preference menu, privacy-focused search engine DuckDuckGo argues in new research. From a report: This study fleshes out that idea and gives DuckDuckGo ammunition it can give authorities investigating Google for anticompetitive practices in the U.S., the U.K. and Australia. Google developed the Android operating system, which is used by roughly 80 percent of the global mobile market, and Google's search tools are built into Android in a variety of ways. DuckDuckGo conducted user testing of 12,000 people in the U.S., UK and Australia, where Google market share in mobile search is 95%, 98% and 98% respectively. A preference menu could reduce those market shares by 20%, 22% and 16% respectively, the testing found. Testing also concluded that when given options, users scroll through to see the options before making a choice on a search engine. DuckDuckGo also tested user behavior when Google was placed on the last screen of the preference menu, finding no statistically significant difference in how often users selected it.

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