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May 19, 2020 07:21 pm

Joe Rogan is Moving His Podcast, One of the World's Most Popular Podcasts, Exclusively To Spotify

"The Joe Rogan Experience," one of podcasting's longest-running and most popular shows, will be launching on Spotify exclusively this year. From a report: The Rogan-hosted comedy talk-show series will debut on Spotify on Sept. 1, 2020, on a nonexclusive basis -- before becoming exclusive to the platform later later in 2020 under the multiyear licensing deal. With Rogan, Spotify has landed one of the podcasting biz's whales. It currently ranks as the No. 2 most popular show on Apple Podcasts (after Barstool Sports' "Call Her Daddy"), per Podcast Insights. A source familiar with the deal said Rogan became sold on Spotify's ability to build his audience worldwide, after initially resisting distributing the podcast on the platform because he saw it as primarily a music service. In addition to the podcast, JRE also produces corresponding video episodes, which will also be available on Spotify as in-app "vodcasts." Rogan announced the deal on social media Tuesday, touting Spotify as "the largest audio platform in the world." Marco Arment of Instapaper and Tumblr fame, who also built podcast app Overcast, which supports every podcast and is vocal supporter of open podcasting system, said in a tweet, "What Joe Rogan is going to find out -- after it's too late -- is that moving an existing, open, free show behind a proprietary wall results in massive audience loss. I hope he at least leaves his public feed up so he can return to it when his Spotify exclusivity fails."

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