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February 17, 2020 08:35 am GMT
Original Link: https://justcreative.com/2020/02/17/the-secret-to-branding/
The Secret to Branding
Shhh! Wanna know the secret to building a remarkable brand? No, its not a pretty logo. No, its not an incredible product. No, its not your promise. A brand is your reputation. It is the sum of every interaction you make with your customers. Its a persons overall feeling with your brand. It’s a result. And to build a remarkable brand, you need a brand strategy. Thats the secret. For more on branding, I recommend Marty Neumeier’s books which I have loosely paraphrased above. Doing design without strategy is like driving a car without an engine. Sure it looks good, but it wont get you anywhere fast. So what is a strategic brand? Its a brand with a road map. A GPS. A North Star. This road map should provide a crystal clear direction on the brands route, ensuring you can weave through obstacles and have a smoother path to success. Consider your messaging, voice, values, purpose, personality, identity and brand story. Do they align? Can your customers relate? Building a remarkable brand is no secret. Its simply the synergy of strategy & design.Original Link: https://justcreative.com/2020/02/17/the-secret-to-branding/
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Just Creative
Just Creative Design offers graphic design, web design and logo design services of the highest quality and is based from Brooklyn, New York.More About this Source Visit Just Creative