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February 11, 2020 10:00 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PgLCFF_S028/
Streaming accounts for nearly one-fifth of total U.S. TV watching, according to Nielsen
Streaming eats up a big chunk of viewers’ time, though it’s still outweighed by traditional linear TV. That’s according to the latest Total Audience Report from Nielsen its first Total Audience Report to use smart TV data from Gracenote, and one that’s particularly focused on “the flash point of the ‘streaming wars'” (as Senior […]Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PgLCFF_S028/
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