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January 20, 2020 11:34 am

Why This Time The New Browser Wars Are Different

The Verge argues that the browser wars "are back, but it's different this time."The mobile web is broken and unfettered tracking and data sharing have made visiting websites feel toxic, but since the ecosystem of websites and ad companies can't fix it through collective action, it falls on browser makers to use technological innovations to limit that surveillance, however each company that makes a browser is taking a different approach to creating those innovations, and everybody distrusts everybody else to act in the best interest of the web instead of the best interest of their employers' profits... I've been avoiding getting into the precise details of the proposals out there to fix the tracking problem because things are changing so quickly across so many different tracks... Until then, know that there are two important things to know. First: there are new browser technologies and limits coming that could radically change how ads work and could make it easier for you to protect your privacy no matter what browser you use. Since this is the web, it'll take time, but everybody seems committed. Second: the way many of us think about a Browser War is in terms of marketshare -- and that is the wrong metric this time. There is a browser war, but it won't be won or lost based on who can convince the most people to switch to their browser. Because most people can't or won't switch on the platform that matters: mobile. In 2020, the desktop is a minor skirmish compared to browsers on phones. On phones, many people aren't really free to choose their browser. That's literally true on the iPhone, which Apple locks down so apps can only use its web rendering technology. And it's for-intents-and-purposes true on Android, where the vast majority of browsers just use Chromium. Yes, there is an Android browser ballot happening in Europe, but it's much too early to know what its effects will be.... The new Browser Wars aren't about who makes the fastest or best browser, they're about whose services you want and whose data policies you trust.

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