Sources Contact Advanced Search Tutorials

An Interest In:

Web News this Week

Search Archive

Some of Our Sources

View All Sources

Help Webnuz

Referal links:

October 6, 2019 03:34 am

How Reddit's CEO/Co-Founder Plans To 'Clean Up' Reddit

An anonymous reader quotes the Financial Times:After what the company acknowledges as its "wild" early days, the 35-year-old co-founder is now trying to clean up the edgy website known for provocative discussions and fringe groups, while revamping its advertising offering in a bid to woo big brands and move toward profitability.... [T]empering extreme conversation while also maintaining Reddit's reputation as a radical bastion of free speech is a delicate balance, especially as many among its 330 million users are quick to accuse it of censorship... despite his optimism, the chief executive now faces the unenviable task of convincing prospective clients that their ads will not be associated with any unsuitable content -- without upsetting users who value the site for its freedom of expression.... His approach for wary advertisers is to give them control over where and how their brand is placed. Reddit now has a human-approved "whitelist" of communities that are deemed safe, while advertisers can also opt for "negative targeting" -- requesting that their content not appear near a certain keyword, for example. More broadly, Reddit is looking to clean up its content by investing in a combination of machine learning tools that recognize suspicious or badly behaved accounts, working together with human moderators who oversee the entire site, Huffman said. The chief executive of the world's largest advertising company tells the newpaper that Reddit's new direction has now "helped make it a much more acceptable site for advertisers."

Slashdot

Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..

More About this Source Visit Slashdot