Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
September 9, 2019 08:10 pm

How Top-Valued Microsoft Has Avoided the Big Tech Backlash

Google, Facebook, Amazon and Apple are targets of government investigations and public outrage, facing accusations that they abuse their power in various ways, from exploiting personal information to stifling rivals. Conspicuously absent from most of that criticism? Microsoft, a tech company worth more than them all. From a report: The software giant, valued at more than $1 trillion by investors, is no stranger to government scrutiny and public criticism. It endured years of antitrust investigations, and faced a long public trial that almost split up the company. In the end, Microsoft paid billions in fines and settlements, and absorbed humbling lessons. But its "Evil Empire" moniker, once a label favored by the company's critics, has fallen by the wayside. Market shifts and the evolution of Microsoft's business over the years help explain the transformation. It is less a consumer company than its peers. For example, Microsoft's Bing search engine and LinkedIn professional network sell ads, but the company as a whole is not dependent on online advertising and the harvesting of personal data, unlike Facebook and Google. [...] But Microsoft has also undergone a corporate personality change over the years, becoming more outward looking and seeking the views of policymakers, critics and competitors. That shift has been guided by Brad Smith, Microsoft's president, diplomat-in-residence and emissary to the outside world. In a new book, Mr. Smith makes the case for a new relationship between the tech sector and government -- closer cooperation and challenges for each side. "When your technology changes the world," he writes, "you bear a responsibility to help address the world that you have helped create." And governments, he writes, "need to move faster and start to catch up with the pace of technology."

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/JS9Bof2PYjA/how-top-valued-microsoft-has-avoided-the-big-tech-backlash

Share this article:    Share on Facebook
View Full Article

Slashdot

Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..

More About this Source Visit Slashdot