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August 28, 2019 10:00 pm

The Missing Piece of Amazon's New York Debacle: It Kept a Burn Book

When Amazon scrubbed plans to build a second headquarters in New York City earlier this year, the reason appeared rooted in a debate about unions, tax subsidies and housing costs. Then there was the burn book. [Editor's note: the link may be paywalled; alternative source.] The Wall Street Journal reports: In a private dossier kept at the time, whose existence has gone previously unreported, Amazon executives cataloged in minute detail the insults they saw coming from New York politicians and labor leaders, according to a copy viewed by The Wall Street Journal. By late January, Amazon executives had been pummeled at two public hearings. The burn book, which was kept in a Microsoft Word document called "NY Negative Statements," had separate sections for a half-dozen politicians and officials who had gone from thorns in the company's side to formidable opponents of a deal that now looked to be in jeopardy. The document recorded how opponents mocked the helipad Amazon planned to build, pushed the Twitter hashtag #scamazon, and brought up the company's work for the federal Immigration and Customs Enforcement, a sore spot among some Amazon employees. It was an eight-page, bullet-pointed, Calibri font testimony to Amazon's sensitivities. The burn book is one indication of just how ill-suited Amazon and New York were to each other, a buttoned-up corporation that didn't talk publicly about its unhappiness up against a raucous political circus that had no problem running its mouth. This account is based on interviews with multiple people who were part of the deal.

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