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March 21, 2019 08:44 pm

Cable Lobby Seeks Better Reputation By Dropping 'Cable' From Its Name

An anonymous reader quotes a report from Ars Technica: Cable lobbyists don't want to be called cable lobbyists anymore. The nation's top two cable industry lobby groups have both dropped the word "cable" from their names. But the lobby groups' core mission -- the fight against regulation of cable networks -- remains unchanged. The National Cable & Telecommunications Association (NCTA) got things started in 2016 when it renamed itself NCTA-The Internet & Television Association, keeping the initialism but dropping the words it stood for. The group was also known as the National Cable Television Association between 1968 and 2001. The American Cable Association (ACA) is the nation's other major cable lobby. While NCTA represents the biggest companies like Comcast and Charter, the ACA represents small and mid-size cable operators. Today, the ACA announced that it is now called America's Communications Association or "ACA Connects," though the ACA's website still uses the americancable.org domain name. "The new name reflects a leading position for the association in the fast-growing telecommunications industry, where technology is rapidly changing how information is provided to and used by consumers," the cable lobby said. "It's all about the communications and connections our members provide," said cable lobbyist Matthew Polka, who is CEO of the ACA. The "ACA Connects" moniker "explains what our association and members really do," Polka continued. "We connect, communicate, build relationships and work together with all, and that will never change."

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