Amazon opens '4-Star' store selling highly rated items

Why aim for five stars when four will suffice? That seems to be the logic behind Amazon's latest brick-and-mortar shop in New York City.

That's right, the online retailer is encroaching on real, physical businesses yet again — but this time it's not groceries but items from its website that are rated four stars and above, top-sellers, or are new and trending online. It's called Amazon 4-Star.

Basically it's the Amazon homepage in physical form. (It's very reminiscent of the Barnes & Noble stores that Amazon effectively killed.)