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July 4, 2018 05:03 pm

Already at Movie Theaters Near You: Ticket Subscriptions

An anonymous reader shares a report: MoviePass, the subscription-based movie ticket service, is struggling to stay afloat. But the payment model it has popularized appears to be here to stay. AMC Theaters, the largest multiplex chain in the United States, rolled out its own MoviePass-style service on Tuesday. For $20 a month, subscribers to AMC Stubs A-List can see up to three movies a week. Also last week, the Alamo Drafthouse chain said it would begin testing a service called Season Pass that would offer unlimited movies for one monthly price. [...] AMC also said that its service was "sustainable" -- a not-so-subtle shot at MoviePass, which has three million members, most of whom pay $10 a month for the ability to see a movie a day. Many people in Hollywood and on Wall Street think that MoviePass will fail because it loses money on heavy users; Helios and Matheson Analytics, which owns MoviePass, has seen its publicly traded shares fall from $38.86 last year to 31 cents on Friday. Cinemark, a chain that has 4,566 movie screens in 41 states, began offering this subscription in December. It's very basic: for $9 a month members can see one movie a month (no 3-D) and receive a 20 percent discount on concessions, among other perks. Unused tickets roll over and never expire for paying members. There is no debit card involved, and members can reserve seats online. Sinemia: Started in 2015 in Turkey, this under-the-radar service bears the most similarity to MoviePass. Sinemia operates independently of theaters and involves a two-step process, with members selecting movies with an app and paying for them with a special debit card.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/nH8Up52i-5g/already-at-movie-theaters-near-you-ticket-subscriptions

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