Some of Our Sources
- Engadget
- Just Creative
- Spoon Graphics
- Smashing Magazine
- Creative Curio
- Reencoded
- Specky Boy
- Freelance Switch
- Codrops
- Daily Now
Help Webnuz
Referal links:
March 28, 2018 03:35 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/qS4TR4Kpl5s/90-percent-of-affiliate-ads-on-youtube-and-pinterest-arent-disclosed-says-study
90 Percent of Affiliate Ads on YouTube and Pinterest Aren't Disclosed, Says Study
A new research paper [PDF] from Princeton University has found that 90 percent of affiliate posts on YouTube and Pinterest aren't disclosed to users. From a report: Affiliate links are customized URLs that content publishers can include in their posts. They're essentially ads, and publishers receive money from companies when users click on them. In the US, the Federal Trade Commission (FTC) requires that content makers identify when they're being paid to post something, but despite that, influencers continue to skirt around disclosures. The FTC has previously sent out letters to influencers reminding them of the requirement to communicate paid relationships with brands to their followers. The paper from Princeton analyzed over 500,000 YouTube videos and 2.1 million unique pins on Pinterest. Of those, 0.67 percent, or 3,472 videos on YouTube, and 0.85 percent, or 18,237 pins, contained affiliate links.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/qS4TR4Kpl5s/90-percent-of-affiliate-ads-on-youtube-and-pinterest-arent-disclosed-says-study
Share this article:
Tweet
View Full Article
Slashdot
Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..More About this Source Visit Slashdot