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August 15, 2017 12:00 pm

Snap Sold Fewer Than 42K Spectacles, Down 35% In Q2

The hype surrounding Snap's Spectacles appears to be dwindling. Their sales have decreased by 35 percent in the second quarter of the year, with the company's latest consolidated financial report revealing that its "Other" revenue amounted to $5.4 million over the three-month period ending June 30. Android Headlines reports: With Spectacles being the company's only miscellaneous endeavor at this point in time and sporting a $130 price tag that has yet to see any discounts, it seems that the Venice, Los Angeles-based social media giant managed to only sell approximately 41,500 units of its first wearable in Q2 2017. During the first quarter of the year that also disappointed investors, Snap's "Other" business category recorded a revenue of $8.3 million, suggesting that the firm managed to sell around 64,000 units. The overall commercial performance of Spectacles may still improve during the current quarter as Snap just recently made the smart sunglasses available on Amazon, in addition to partnering with a number of physical retailers. Likewise, the Snapbot vending machines selling Spectacles only started appearing in Europe in June and are still popping up in a number of major cities on the Old Continent, which is another factor that could help improve the sales figures of Snap's camera-equipped pair of sunglasses. Regardless, the current state of affairs is unlikely to please investors, especially in light of the fact that Snap recently proclaimed itself to be "a camera company," noting how Snapchat is just one aspect of its product vision that's meant to incorporate a wide variety of photography-oriented hardware.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/zhrzIs-781U/snap-sold-fewer-than-42k-spectacles-down-35-in-q2

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