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June 12, 2017 04:08 pm GMT
To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Xoj2a-UJDMs/
Snapchat seduces advertisers with new self-serve tools and certified partners
To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Xoj2a-UJDMs/
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