Industrial Design: Nike Advanced Training Jacket Concept

I think Ive mentioned it before but I am a huge fan of the Nike brand. I just love how they experiment all the time with their products and material. And at the same time its great to see designers going down this path as well. Lets take a look at this concept by Joseph Cooper of a Nike Advanced Training Jacket. Whats particular from this concept is the use of battery (for charging) and sensors for tracking the performance of the athlete. The attention to the details are spot-on and I cant wait to see more from Joseph in the near future.

Published on Behance is the work from Joseph Cooper who is an indstrial designer working now at Black & Decker. There isn't much about him online but what you found is definitely worth a look. It's really great to see Joseph experiment with another category like fashion for example but at the same time with also a practical aspect.

Hyperion is a system of intelligent textiles and electronic components which work together to give athletes the ability to customize and adapt any garment to their needs. The jacket was designed to regulate body temperature during everyday athletic training, as well as to help athletes track and improve their performance over time.