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February 10, 2017 04:03 pm GMT
Following multiple admissions last year that it had been misreportingsome of its adnumbers, Facebook just announced that it has committed to an audit by the Media Rating Council “to verify the accuracy of the information we deliver to our partners.” The mistakes that Facebook revealedlast year seemrelatively minor, but collectively, they probablyhave added momentum to… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Y43JyUnqEc0/
Facebook says it will open up for independent ad audit
Following multiple admissions last year that it had been misreportingsome of its adnumbers, Facebook just announced that it has committed to an audit by the Media Rating Council “to verify the accuracy of the information we deliver to our partners.” The mistakes that Facebook revealedlast year seemrelatively minor, but collectively, they probablyhave added momentum to… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Y43JyUnqEc0/
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