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November 14, 2016 09:00 pm GMT
xAd, thead network that servesyou ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer apps to grow its audience and dataset. The company has raised $42.5 million, and it’s buying WeatherBug, the popular weather app that competes with the likes of the Weather Channel App… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/aWym0z_-DZ4/
xAd raises $42.5M more, buys WeatherBug to boost location-specific marketing
xAd, thead network that servesyou ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer apps to grow its audience and dataset. The company has raised $42.5 million, and it’s buying WeatherBug, the popular weather app that competes with the likes of the Weather Channel App… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/aWym0z_-DZ4/
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