Twitter must be saved

As Twitter’s problems continue to multiply, I’m faced with the discomforting possibility that the entire enterprise might implode like a gargantuan chewing gum bubble.

It started off satisfying and tasty — to carry the metaphor forward a bit — with enough elasticity to encompass a wide array of content and purpose. It was the announcer and the news sharer. The pot-stirrer and the reconciler. It was our inner thoughts on the outside. Over time, though, Twitter has lost its fruity and slightly tangy taste. The substance is still there. It can be meaty, tough, flexible and interesting, but it has also turned stale. The engine that imbued Twitter with its substance, that made it so satisfying — growth — has stalled. Read more...