Snapchat Stories vs. Instagram Stories: How similar are they?

Instagram caught many by surprise this week when it revealed it was launching a new feature called Instagram Stories, which looked almost exactly like the Snapchat feature of the same name.

While close observers likely weren't surprised that Instagram was putting its own spin on the feature (Facebook has been trying to clone Snapchat for years), many were shocked at just how blatant the move seemed to be. More shocking still, Instagram didn't even try to hide where its "inspiration" came from. 

Now that some of the dust has settled and we've had some time to really try out Instagram Stories for ourselves, we thought we'd put the two side by side to see how they stack up.  Read more...