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March 25, 2016 06:00 pm

Microsoft May Help Finance Yahoo Buyout, Says Report

Microsoft is in talks with equity firms that are considering making bids for purchasing Yahoo. The company says that it is willing to offer a significant financing for their efforts, reports Kara Swisher, who has a commendable track record. Swisher, however, adds that Microsoft is yet to make any commitments so far to investors. From her report at Recode: Microsoft wants to ensure that if Yahoo is sold, whoever buys it will be a good partner going forward. That makes sense, since Microsoft has close search and advertising ties with Yahoo, part of a longtime partnership. Many don't realize this but, Yahoo still has a number of web properties that are churning a lot of cash. According to web traffic monitoring website SimilarWeb, Yahoo website, for instance, alone is visited about 6.7 billion times every month. That's a lot of money in the advertising world. According to a report, Yahoo also recently got serious about advertising on Tumblr, one of the most popular blogging platforms. The company is considering a deal with Facebook to allow the social juggernaut to run ads on its network. Then we have popular photo storage and sharing service Flickr and also Yahoo's investment in Chinese technology conglomerate Alibaba. Although Yahoo has lost its "charm" over the years, it is still a pretty major company. For Microsoft, which has purchased a number of startups in the past two years, putting money in Yahoo could eventually turn out to be a great deal.

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