Most people in the U.S. don't know virtual reality devices exist, study says

Even with the recent popularity and coverage of smartphone virtual reality headsets, like the Samsung Gear VR, Google Cardboard and the upcoming release of the Oculus Rift, many people are still unaware of the new and upcoming VR devices. According to a recent study, only 33% of people are aware of the major VR devices.

The study by Horizon Media polled a group of 3,000 people it described as reflective of the U.S. population and came out with some interesting finds. Although only 33% of the total study knew about the new VR devices, 36% said they were interested in owning a VR device.