The complicated psychology and behavioral economics of a beautiful, $700 coffee-dripper

At $700, the beautiful Iikone single-cup coffee brewer is quite an extravagance, albeit one made of precision-milled, polished surgical steel. The coffee it produces will doubtless be delicious, because, assuming you start with good beans and carefully measure your water temperature and ingredients quantities, this is a very good coffee-production method. (more…)