Facebook Will Now Tell You Why You're Seeing Those Ads

Facebook is addressing the ick factor related to targeted advertising with a new feature that lets you discover why the company is showing you the ads you’re seeing. There is also a mechanism to opt out of such targeting

The company introduced ads last October that target users based on the sites they had visited. So if you visit Zappos for instance you might see a Facebook ad for the pair of shoes you had checked out. On Thursday, Facebook expanded that targeting to include signals from many different websites. So if you've visited Toyota's, Ford's and Chevrolet's websites recently, Facebook might conclude that you're in the market for a car and show you auto ads. Read more...