Kingsford Charcoal Reaches for Some Kmart Pun Magic

Is it any wonder this goofy grill master is cooking for one?

In a new commercial for Kingsford Charcoal, a tech-obsessed guy who probably bought his “X4 Platinum” outdoor barbecue on Skymall can light the fire via app and take selfies while he’s making that single-serving kabob.

But he’s on the outside looking in to the real party.

That’s next door, where his much cooler neighbors are kicking it old school with Kingsford. They don’t need “the world’s most social grill” to have a good time or a tasty meal, or so the ad from DDB California says. Read more...