The Next Startup Craze: Food 2.0

Silicon Valley investors and startups are trying to improve our food. Do they bring anything to the table?

Most tech startups are silent spaces where earbud-clad engineers peer into monitors. Not Hampton Creek Foods. The two-year-old companys officea filled-to-bursting space in San Franciscos South of Market tech hotbedgrinds, clatters, and whirs like a laundromat run amok. Thats the sound of industrial-strength mixers, grinders, and centrifuges churning out what the company hopes is a key ingredient in food 2.0: an animal-free replacement for the chicken egg.