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May 6, 2014 08:00 am GMT
@WalmartLabs, the retailer’s Silicon Valley-based innovation lab and R&D center, has now made its twelfth acquisition with the purchase of e-commerce technology company Adchemy, its biggest deal yet in terms of people. Founded in 2004, and backed by nearly $120 million in outside funding, Adchemy had experimented with a number of business models over the years. Andthough ithad been… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pfFeXsVOuUY/
@WalmartLabs Buys Adtech Startup Adchemy, Its Biggest Talent Deal Yet
@WalmartLabs, the retailer’s Silicon Valley-based innovation lab and R&D center, has now made its twelfth acquisition with the purchase of e-commerce technology company Adchemy, its biggest deal yet in terms of people. Founded in 2004, and backed by nearly $120 million in outside funding, Adchemy had experimented with a number of business models over the years. Andthough ithad been… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/pfFeXsVOuUY/
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