Study: It Takes Effort to Turn Creativity Into Profit

Creativity and innovation are crucial to businesses' growth, new research suggests.

If companies fail to integrate creativity and innovation into their business, they could be preventing themselves from reaching their full potential, according to a study from Rice University, the University of Edinburgh and Brunel University.

Creativity and innovation are complex, multilevel phenomena that pan out over time and require skillful leadership to maximize their benefits, the researchers said. Jing Zhou, a researcher at Rice University's Jones Graduate School of Business and one of the study's co-authors, said the vast majority of companies operating today are not doing a good job of translating creative ideas into solutions that improve the firms' performance. Read more...