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February 24, 2014 06:00 pm GMT
Online ad company Turn is releasing its first Advertising Intelligence Index, which it says will reveal "the world's most competitive advertising markets."To do that, the company applied the Herfindahl index (a measure of competitiveness that looks at the size companies relative to the overall industry) to data from January 2013 to January 2014. How comprehensive is that data? Well, Turn, which offers ad-buying and data management tools, says it sees 1.3 million ad impressions every second.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Fo0c_rKbweY/
Programmatic Ads In Entertainment And Travel Have Become More Competitive, Report Says
Online ad company Turn is releasing its first Advertising Intelligence Index, which it says will reveal "the world's most competitive advertising markets."To do that, the company applied the Herfindahl index (a measure of competitiveness that looks at the size companies relative to the overall industry) to data from January 2013 to January 2014. How comprehensive is that data? Well, Turn, which offers ad-buying and data management tools, says it sees 1.3 million ad impressions every second.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Fo0c_rKbweY/
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