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February 24, 2014 11:07 pm GMT

GoDaddy Will Take On Shopify With A Simpler E-Commerce Storefront Arriving This Spring

spree-commerce-imagesGoDaddy is launching a Shopify competitor aimed at small business customers, TechCrunch learned and the company has confirmed. The “GoDaddy Online Store,” as the new product is being called, will be announced later this week, and is intended as a replacement to the company’s current e-commerce offering QuickShoppingCart. The forthcoming e-commerce storefront was built on top of Spree Commerce’s open source solution, and offers a number of customizations created by GoDaddy. It’s meant to serve the small business customer who may not be technically inclined when it comes to setting up an online shop. The service will offer these customers a variety of templates to choose from, various layout styles (think 2-column, 3-column, etc.) and will even walk customers through simple questions that will help them get their product inventory online. For example, a customer selling shoes might be asked which sizes are available, or which colors. ExplainsSandeep Grover, GoDaddy Head of Product for Presence and Commerce, the company felt the small business market was being underserved. “There are a lot of e-commerce sites out there, including our own [QuickShoppingCart] that are extremely complicated,” he says. The process today involves purchasing a domain, building a platform (or finding one to build on top of), then managing every aspect of running an e-commerce business yourself, even though a small business owner may not have the time or resources to learn the technicalities of doing so. “We felt that there’s no solution that’s easy, affordable or extensible,” Grover says. GoDaddy, which has been making a name for itself in Silicon Valley circles in recent months by snapping up early stage startups focused on small business customers, like Locu and MDot, for example, decided on Spree because it had a sizable feature set, extensibility, robustness and an active community, we’re told. Spree todaypowers a number of more complex online stores, including Bonobos, Blue Bottle Coffee, Chipotle, Tommy John and others it’s not permitted to disclose. Its open-source solution for Ruby on Rails allows larger customers to “code their own,” and that’s what GoDaddy has done. Spree’s paid product has been focused on larger, more complicated online stores, not small business. “GoDaddy is empowering the smaller sellers, and they’re well-positioned to do that,” says Spree Commerce CEO Sean Schofield. “That’s not a strong suit for us…so the partnership made sense for us,” he adds. For smaller sellers, the GoDaddy online store is meant to

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